Publications
Optik Magazine is Canada’s broad-spectrum publication covering fashion trends, industry news, practice management and vision science in both English and French.
Optik's comprehensive ecosystem includes web site, digital newsletters, targeted dedicated email and niche-targeted publications meeting the needs of large and small clients alike.
Eye Care Business Canada and NextGEN OD Canada are the only Canadian publications dedicated to business management of eye care practices.
ECBC covers topics on HR, finance, operations, marketing and more. NextGen OD Canada focuses on Canadian residents studying Optometry across North America under the "Future Focus" brand.
CRO (Clinical & Refractive Optometry) is a peer-reviewed open-access optometric education journal. CRO articles uniquely provide COPE-qualified continuing education courses for optometrists.
Courses are viewed online. Course tests are graded and CE certificates are immediately generated in a user dashboard.
Client Services
Targeted Advertising
Reach the right eye care audience with precision
VuePoint IDS offers targeted advertising programs across our trusted publications, websites, newsletters, digital editions, podcasts, and special editorial features.
Whether the goal is brand awareness, product education, event promotion or lead generation, we help clients connect with highly specific audiences within the eye care market.
Our advertising solutions can be tailored by audience, language, profession, and message focus (clinical or commercial).
Custom Messaging
Strategic content that speaks to the eye care segment
VuePoint IDS delivers your custom communications to reach eye care professionals with clarity, credibility, and relevance.
Services include sponsored content, dedicated email campaigns, product launch communications, market education programs, thought leadership articles, event promotions and survey-based insights.
We help turn your complex product, clinical, or business, messages into valuable content aligned with the expectations of professional audiences.
Continuing Education
CE programs that build knowledge and engagement
Through CRO Journal and the OptikConEd platforms, we support the development, promotion, and delivery of continuing education programs for optometrists and other eye care professionals.
Our CE services include course accreditation, live in-person and webinar delivery and asynchronous learning modules.
We work with clients to create educational initiatives that respect professional standards while delivering meaningful value to practitioners.
Services for Eye Care Professionals
COPE CE for Optometrists
CRO Journal provides 24/7 access to asynchronous courses and live COPE-qualified events to support ongoing professional development.
Topics span key areas of optometric care, including ocular disease, contact lenses, myopia management, therapeutics, dry eye, refractive care, technology, and emerging clinical issues.
Online courses allow ODs to complete CE at their own pace and access certificates for their records and regulatory submissions.
Opticianry CE
VuePoint supports opticians with continuing education and professional learning opportunities tailored to the realities of optical practice.
Through Optik and OptikConEd, opticians can access relevant CE content covering a wide array in practical areas such as lens technology, dispensing, frame selection, contact lenses, myopia management, business practices and more.
We provide practical, accessible education that helps opticians stay current, strengthen their expertise, and better serve patients.
Free Classified Advertising
Through Optik Media we provide complementary classified advertising services for Canada’s eye care community, helping individual professionals connect around career, business, and marketplace opportunities.
Classified listings include associate recruitment, job postings, practice-for-sale opportunities, partnership opportunities, and other professional notices.
VuePoint helps classified advertisers reach the professionals most likely to be interested in their offers.